MediatoDec 3, 20211 min readINSTAGRAM STARTS TESTING FACEBOOK’S APP-LIKE CANVAS ADS WITHIN STORIES FEEDIntroduction of various ad formats open more opportunities for marketers to showcase their brands creatively. Instagram recently...
MediatoDec 3, 20212 min readTHE RISE OF LONG-FORM VIDEO CONTENTStory teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which...
MediatoDec 3, 20212 min readPROGRAMMATIC CREATIVES V/S DYNAMIC CREATIVE OPTIMIZATIONProgrammatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in...