THOUGHTS
& IDEAS

In today's interconnected world, WhatsApp has become an indispensable communication tool. One of its most standout features is group...

In an era where privacy is paramount, WhatsApp has introduced a valuable feature that allows you to add an extra layer of security to...

Facebook and Instagram will give users the choice to hide “Like” counts on their own posts as well as others' posts that appear in their...

Twitter is trying the "Super Follow" button as the first step towards making Twitter a monetized place. The users can call Super...

And without the queen, the king falls apart because the queen is his right-hand woman. Just having a website and social media channels,...

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...

Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...

Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...

WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the...

Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work...

Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...

Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which...

Quality Score To reach the high-quality Google ad, you need to have a high-quality score. Quality Score approximates the quality of the...

Currently, Instagram only lets you follow people. It's a system that works, but doesn't help you stay on top of trending hashtags or...

We’re back! With few more myths about social media and this time we will be focusing on Facebook. Today, there are 1.49 billion active...

There are many myths that surround the use of social media marketing, from how your company should be using it, to how much of a return...

Introduction of various ad formats open more opportunities for marketers to showcase their brands creatively. Instagram recently...

Imagine leaving a reaction on a post, simply by making a facial expression. This new social platform will allow you to do so. Say hello...

LinkedIn may be the last major social network that is being considered by people to share videos natively. However, not only will...

The way people are communicating these days have changed. The growth in messenger applications such as WhatsApp, Facebook messenger and...