THOUGHTS
& IDEAS

It is sport but not as we once knew it. Covid-19 has affected nearly every live sporting event. However, now it is slowly but surely...

LinkedIn recently launched ‘Stories’ which is nowadays the most popular ad format in almost all social platforms. With this feature...

Due to the frenzy of the pandemic-induced quarantines, we are consuming unprecedented levels of media to keep us entertained whilst...

The pandemic has brought a lot of changes in the digital sphere and brands are already planning for the post-pandemic normal to reflect...

Introducing Facebook Shops Facebook Shops is the innovative method to set up a single online store business, accompanying many advantages...

Google has recently announced that they will be eliminating third-party cookies from its Chrome browser within two years. While the move...

A chatbot is an artificially intelligent computer program that is designed to communicate in real-time, day or night, with your...

It is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing in 2020. Consumer...

We all know how important customer reviews are, for both consumers and brands. In a customer- centric economy, it is imperative for...

Programmatic advertising is growing in importance and is at the forefront of the agenda for digital marketers everywhere. According to...

Traditional advertising has been losing its effectiveness. Consumers nowadays are flooded with marketing messages that aren’t even...

The digital landscape is changing constantly and becoming broader with many new upcoming trends that marketers and advertisers need to...

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...

Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following...

Facebook has once again updated its advertising policies. This time the social media giant is cracking down on content related to guns,...

Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...

Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...

WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the...

Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work...

Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...