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THOUGHTS
& IDEAS


Mediato
Dec 3, 20212 min read
FOOTBALL TAKES ON SPORTS BROADCASTING IN THE AGE OF COVID-19
It is sport but not as we once knew it. Covid-19 has affected nearly every live sporting event. However, now it is slowly but surely...
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Mediato
Dec 3, 20211 min read
LINKEDIN INTRODUCES THEIR NEW FEATURE “STORIES”
LinkedIn recently launched ‘Stories’ which is nowadays the most popular ad format in almost all social platforms. With this feature...
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Mediato
Dec 3, 20211 min read
COVID-19 EFFECTS ON SOCIAL MEDIA
Due to the frenzy of the pandemic-induced quarantines, we are consuming unprecedented levels of media to keep us entertained whilst...
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Mediato
Dec 3, 20212 min read
FACEBOOK LAUNCHES “VENUE”, A NEW COMPANION APP FOR LIVE EVENTS
The pandemic has brought a lot of changes in the digital sphere and brands are already planning for the post-pandemic normal to reflect...
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Mediato
Dec 3, 20212 min read
FACEBOOK LAUNCHES ‘SHOPS’ TO SHOWCASE ONLINE STORES
Introducing Facebook Shops Facebook Shops is the innovative method to set up a single online store business, accompanying many advantages...
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Mediato
Dec 3, 20211 min read
GOOGLE TO ‘PHASE OUT’ THIRD-PARTY COOKIES IN CHROME
Google has recently announced that they will be eliminating third-party cookies from its Chrome browser within two years. While the move...
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Mediato
Dec 3, 20211 min read
CHATBOTS WILL GO ON TO BE AN ESSENTIAL PART OF DIGITAL MARKETING IN 2020.
A chatbot is an artificially intelligent computer program that is designed to communicate in real-time, day or night, with your...
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Mediato
Dec 3, 20212 min read
AI DOMINATION IN DIGITAL MARKETING
It is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing in 2020. Consumer...
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Mediato
Dec 3, 20211 min read
2020 WILL SEE MORE BRANDS USING INFLUENCERS & VIDEOS TO ATTRACT MORE CUSTOMERS
We all know how important customer reviews are, for both consumers and brands. In a customer- centric economy, it is imperative for...
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Mediato
Dec 3, 20212 min read
SOME KEY TRENDS TO FOLLOW IN THE PROGRAMMATIC AD TECH SPACE FOR 2020 AND BEYOND
Programmatic advertising is growing in importance and is at the forefront of the agenda for digital marketers everywhere. According to...
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Mediato
Dec 3, 20211 min read
LEVERAGING DIGITAL TECHNOLOGY TO DELIVER INDIVIDUALIZED BRAND MESSAGES
Traditional advertising has been losing its effectiveness. Consumers nowadays are flooded with marketing messages that aren’t even...
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Mediato
Dec 3, 20211 min read
DIGITAL MARKETING TRENDS FOR 2020
The digital landscape is changing constantly and becoming broader with many new upcoming trends that marketers and advertisers need to...
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Mediato
Dec 3, 20212 min read
FACEBOOK IS BRINGING AUGMENTED REALITY ADS TO THE NEWS FEED
With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...
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Mediato
Dec 3, 20212 min read
YOUTUBE TWEAKS MONETISATION MODEL IN RESPONSE TO ‘ADPOCALYPSE’
Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following...
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Mediato
Dec 3, 20212 min read
FACEBOOK UPDATES ITS POLICIES REGARDING WEAPON ACCESSORIES AND MINORS
Facebook has once again updated its advertising policies. This time the social media giant is cracking down on content related to guns,...
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Mediato
Dec 3, 20212 min read
INFLUENCERS WILL BE ABLE TO MONETIZE THEIR CONTENT ON FACEBOOK’S UPCOMING PLATFORM
Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...
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Mediato
Dec 3, 20212 min read
YOU CAN TRACK YOUR INFLUENCER MARKETING!
Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target...
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Mediato
Dec 3, 20212 min read
WHATSAPP OFFICIALLY LAUNCHES ITS APP FOR BUSINESSES IN SELECT MARKETS
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the...
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Mediato
Dec 3, 20212 min read
BRANDED CONTENT IS KING
Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work...
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Mediato
Dec 3, 20213 min read
SNAPCHAT LENS STUDIO-AUGMENTED REALITY
Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented...
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