THOUGHTS
& IDEAS

Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which...

Quality Score To reach the high-quality Google ad, you need to have a high-quality score. Quality Score approximates the quality of the...

Currently, Instagram only lets you follow people. It's a system that works, but doesn't help you stay on top of trending hashtags or...

ECommerce technology continues to evolve and customer experience is becoming increasingly essential for the conversion of sales. Some...

We’re back! With few more myths about social media and this time we will be focusing on Facebook. Today, there are 1.49 billion active...

There are many myths that surround the use of social media marketing, from how your company should be using it, to how much of a return...

Introduction of various ad formats open more opportunities for marketers to showcase their brands creatively. Instagram recently...

Imagine leaving a reaction on a post, simply by making a facial expression. This new social platform will allow you to do so. Say hello...

One of the major reasons Snapchat hasn’t been a must-buy for advertisers as yet is primarily the inability of ad buyers to see how...

LinkedIn may be the last major social network that is being considered by people to share videos natively. However, not only will...

The way people are communicating these days have changed. The growth in messenger applications such as WhatsApp, Facebook messenger and...

Digital Billboards are replacing Billboard Posters as they’re starting to prove how beneficial they are to the public. They can portray...

The millennials are a trillion-dollar market that most brands are trying to attract. However, marketing to millennials is very tricky and...

Story teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which...

Artificial intelligence has bought about a significant change in our lives and the presence of this technology is now being felt even...

With Facebook repeatedly stating that majority of its content on their platform will be videos, they have now in the recent past...

Firstly, what is augmented reality!? It is what turns your surroundings into a digital interface by placing virtual objects in the real...

Siri, Assistant, Alexa and now we have BIXBY! Samsung has officially unveiled that they have a virtual assistant called BIXBY....

Facebook’s Mark Zuckerberg may have failed to buy Snapchat back in 2013 but he’s onto the next best thing –the launch of Messenger Day....

There are many things that make the UAE one of the world’s most attractive destinations for tourists and people living in the region....