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THOUGHTS
& IDEAS

Mediato
Dec 3, 20211 min read
INSTAGRAM ALERT : A NEW FACE OF INSTAGRAM STORIES
Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which...
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Mediato
Dec 3, 20213 min read
HOW TO MAKE HIGH QUALITY GOOGLE CAMPAIGN
Quality Score To reach the high-quality Google ad, you need to have a high-quality score. Quality Score approximates the quality of the...
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Mediato
Dec 3, 20211 min read
INSTAGRAM UPDATE: NOW YOU CAN FOLLOW #HASHTAGS
Currently, Instagram only lets you follow people. It's a system that works, but doesn't help you stay on top of trending hashtags or...
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Mediato
Dec 3, 20212 min read
AUGMENTED REALITY – FUTURE OF RETAIL MARKETING
ECommerce technology continues to evolve and customer experience is becoming increasingly essential for the conversion of sales. Some...
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Mediato
Dec 3, 20213 min read
5 MYTHS ABOUT FACEBOOK ADVERTISING
We’re back! With few more myths about social media and this time we will be focusing on Facebook. Today, there are 1.49 billion active...
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Mediato
Dec 3, 20213 min read
How Much Do You Really Know About Social Media Advertising?
There are many myths that surround the use of social media marketing, from how your company should be using it, to how much of a return...
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Mediato
Dec 3, 20211 min read
INSTAGRAM STARTS TESTING FACEBOOK’S APP-LIKE CANVAS ADS WITHIN STORIES FEED
Introduction of various ad formats open more opportunities for marketers to showcase their brands creatively. Instagram recently...
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Mediato
Dec 3, 20211 min read
POLYGRAM IS A NEW SOCIAL APP THAT RECOGNIZES YOUR FACIAL EXPRESSIONS
Imagine leaving a reaction on a post, simply by making a facial expression. This new social platform will allow you to do so. Say hello...
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Mediato
Dec 3, 20212 min read
SNAPCHAT INTRODUCES THIRD-PARTY MEASUREMENT
One of the major reasons Snapchat hasn’t been a must-buy for advertisers as yet is primarily the inability of ad buyers to see how...
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Mediato
Dec 3, 20212 min read
LINKEDIN CATCHING UP WITH NATIVE VIDEO ADS
LinkedIn may be the last major social network that is being considered by people to share videos natively. However, not only will...
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Mediato
Dec 3, 20212 min read
THE RISE OF DARK SOCIAL
The way people are communicating these days have changed. The growth in messenger applications such as WhatsApp, Facebook messenger and...
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Mediato
Dec 3, 20213 min read
OUTDOOR ADVERTISING'S DIGITAL TRANSFORMATION
Digital Billboards are replacing Billboard Posters as they’re starting to prove how beneficial they are to the public. They can portray...
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Mediato
Dec 3, 20212 min read
MARKETING TO MILLENNIALS – A CHALLENGE SIMPLIFIED
The millennials are a trillion-dollar market that most brands are trying to attract. However, marketing to millennials is very tricky and...
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Mediato
Dec 3, 20212 min read
THE RISE OF LONG-FORM VIDEO CONTENT
Story teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which...
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Mediato
Dec 3, 20212 min read
ARTIFICIAL INTELLIGENCE IN NATIVE ADVERTISING
Artificial intelligence has bought about a significant change in our lives and the presence of this technology is now being felt even...
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Mediato
Dec 3, 20212 min read
FACEBOOK COVER VIDEOS ARE HERE !
With Facebook repeatedly stating that majority of its content on their platform will be videos, they have now in the recent past...
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Mediato
Dec 3, 20212 min read
AUGMENTED REALITY GOING TO A NEXT LEVEL
Firstly, what is augmented reality!? It is what turns your surroundings into a digital interface by placing virtual objects in the real...
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Mediato
Dec 3, 20212 min read
SAMSUNG JUST GOT SIRI-OUS!
Siri, Assistant, Alexa and now we have BIXBY! Samsung has officially unveiled that they have a virtual assistant called BIXBY....
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Mediato
Dec 3, 20213 min read
FACEBOOK: THE LAUNCH OF MESSENGER DAY!!
Facebook’s Mark Zuckerberg may have failed to buy Snapchat back in 2013 but he’s onto the next best thing –the launch of Messenger Day....
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Mediato
Dec 3, 20213 min read
THE DAWN OF A NEW ERA OF ENTERTAINMENT IN DUBAI
There are many things that make the UAE one of the world’s most attractive destinations for tourists and people living in the region....
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