Live-streaming video is the latest frontier of social media. Well known social media networks such as Facebook and Twitter have their own apps whereas the new comers in live video like Meerkat are trying to differentiate themselves by working on the problems Facebook Live and Periscope might be facing and want to come out by updating the app in a new way.
Spontaneous video blogging a.k.a Vlogging can be done at any time of the day and by anyone whether they are everyday users, celebrities or businesses. A lot of businesses have started using this opportunity for many reasons such as to announce an upcoming event, inform their fans about a new product, or simply engage with their fans. Live-streaming video can be very helpful for small businesses that want to engage with the audience and start a brand with little cost or no cost.
A very good example of live-streaming being put to good use is the very first debate of 2016 for US presidency which was streamed live on Periscope, Facebook & YouTube, it drew millions of viewers. The second and the final debate was also taken live.
To connect with your followers and update them, there are many fun live-streaming apps with innovative production and lead-generation tools. Most of these apps are free for users. Some pioneering examples of brands that streamed live via Facebook and Periscope are: Red Bull, Dunkin Donuts, Doritos, EA Sports, Adidas, McDonald’s, etc.
These big companies have been using live streaming to answer queries for customers on a global scale and let the users know about the upcoming events which are conducted by them.
This makes the users feel more connected and involved with the brand which brings an outcome of loyalty to the brand. Most of the businesses would surely want to adapt this in the future and 2017 already seems like a great year to begin with.
An example of a Famous influencer and an advertiser using Periscope in UAE.
Emirates Live
@elive
Emirates Live boasts 44,600 followers. The account takes viewers on tours around the country and has shared more than 150 broadcasts since it signed up in July. One of their popular scopes was a visit to the oldest place of worship in the UAE, the Al Badiyah Mosque in Fujairah.
Anika Morjaria
@literallyanika
Morjaria is turning out to be an influential scoper. An aspiring TV host, who spends her time between the UK, US and Dubai, this YouTuber and daily scoper has more than 9,400 followers. Morjaria interacts with followers who join her for her “good morning” scopes, and she talks about her YouTube vlogs in these videos as well.
Marketers are loving live-streaming video as Facebook’s strongest advantage is the size, its REACH is to 1.6 billion active users in a month and Periscope having 10 million users.
The ENGAGEMENT with the users. Facebook and Periscope have a higher engagement rate than YouTube does. Brands don’t need to buy likes and views as they can interact with the users by going LIVE.
TARGETING is much more accurate as all these apps know their users and let you reach out to the right audience.
As per USER EXPERIENCE, Periscope and Facebook Live are the most liked apps.
Marketing is a field in which people think about how to make a future and how to adapt any changes that might come up before your competitors do so, this would make you more unique than the other marketing agencies.
So, GO LIVE!!
Source : practicalecommerce.com, forbes.com, ceoworld.biz, thenational.ae.