THOUGHTS
& IDEAS

Facebook is coming to your TV. Facebook is the world’s largest social network and announced on Tuesday that it is ready to release a...

The hassle of watching your favorite video without the non-skippable ad is soon going to be a reality. YouTube recently announced that...

Programmatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in...

Imagine printing a new house, gadget, that broken piece of kitchen appliance, jewelry or even a healthy heart from your home. The...

Under Armour has been ranked 22nd on the most innovative company list. Only two apparel companies are being listed followed by Nike...

Live-streaming video is the latest frontier of social media. Well known social media networks such as Facebook and Twitter have their own...

Social media’s explosive growth over the past years has created a major shift in the way companies approach marketing. Traditional...

With smartphones taking over the market, a noticeable shift in trend has been noticed from desktop to mobile search. Today, consumers...

Smart Caller ID is a great feature launched in 2014 on android system to help users identify incoming calls from businesses which are not re

Mostly everyone knows what hashtags are in 21st Century. Hashtags originally started from social media accounts, such as, Twitter,...

Mobile has changed the way people shop. People browse products while waiting to be seated for dinner, inside a gym or while having a...

IMG World of adventure opened its doors to the public just yesterday 31st August which was inaugurated by Sheikh Hamdan Bin Mohammad Bin...

​It is very unlikely to purchase something from a brand that you have never seen or heard before. The modern customer is complex, there...

Remarketing (also known as retargeting) is an extremely clever way to connect with visitors to your website who may not have made an...

There are few things in the world as commonly loved as sports. The popularity of sports has caught the attention of marketers, as the...

Over the last 40 years’ football has evolved, from amateur to professional. It has become the most commercialized sport. It all started...

There will be cries of joy for advertisers who have struggled with Facebook’s 20% rule. The 20% rule no longer applies to text on...

It’s a proven fact that when it comes to growing a community and reaching out to existing fans, social media is the undisputed champion....

Email marketing is said to be one of the strongest marketing channels. It is claimed to be an incredibly effective marketing tactic. And...

Those panoramas trapped on your phone will finally get a better viewing experience. Facebook launched a new feature with "360 photo" on...