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THOUGHTS
& IDEAS


Mediato
Dec 3, 20212 min read
INSTAGRAM ADDS STORIES MAP AND ANTI-BULLYING WARNINGS
Browse your old stories via new map and calendar views The new "Stories Map" shows you where your Instagram stories were captured over...
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Mediato
Dec 3, 20211 min read
THE RISE OF PODCAST CULTURE
Apple took podcasts and made them mainstream by building it right into iTunes way back in 2005. It had the vision that podcasts would be...
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Mediato
Dec 3, 20212 min read
GOOGLE ANNOUNCES NEW AI UPDATES
Google’s new updates include changes that will impact what sites Google ranks in the search engine’s AI. Google BERT BERT is a technique...
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Mediato
Dec 3, 20212 min read
NEW WAYS TO USE NEW MARKETING REALITIES OF AR, VR & MORE
How amazing would it be to have a call with your client in virtual reality instead of Zoom? See what your office makeover could look like...
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Mediato
Dec 3, 20211 min read
GOOGLE TO PAY PUBLISHERS $1 BILLION FOR NEWS CONTENT
Google has recently announced plans to pay $1 billion to publishers globally for their content over the next three years, a move that...
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Mediato
Dec 3, 20212 min read
LINKEDIN ROLLS OUT NEW DESIGN, STORIES, AND IMPROVED SEARCH EXPERIENCE
LinkedIn has introduced a visual redesign, new features to the messaging option, and an improved search experience which will be slowly...
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Mediato
Dec 3, 20212 min read
GLOBAL BRANDS ADVANCE TOWARDS 'HOLY GRAIL' OF CROSS-MEDIA MEASUREMENT
Advertisers have long struggled with poor quality data that does not allow them to properly assess how best to invest their ad budgets...
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Mediato
Dec 3, 20211 min read
YOUTUBE INTRODUCES – YOUTUBE SHORTS
Google enters the short-form video content category beginning with YouTube Shorts, a new feature being tested in limited markets. An...
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Mediato
Dec 3, 20211 min read
GOOGLE IMAGES INTRODUCES ‘LICENSABLE' BADGE & SEARCH FILTER
Google has announced an update to Google Images designed to make it easier to license pictures that are covered by copyright. This...
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Mediato
Dec 3, 20212 min read
WHY CONVERSION MODELLING WILL BE CRUCIAL IN A WORLD WITHOUT COOKIES
After the introduction of regulations (GDPR in the EU and CCPA in the USA), many publishers, advertisers, data vendors and technology...
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Mediato
Dec 3, 20213 min read
OMNICHANNEL STRATEGIES GAIN IMPORTANCE AS COVID-19 PANDEMIC SHIFTS ONLINE SHOPPING INTO A NEW GEAR
The Covid-19 pandemic has driven brands to become increasingly digitized in order to adapt to the consumers’ changing behavior. UAE’s...
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Mediato
Dec 3, 20211 min read
FACEBOOK STARTS INTEGRATING INSTAGRAM AND MESSENGER CHATS WITH ITS LATEST UPDATE
The integration with the latest update will allow Instagram users to chat with Facebook Messenger users and vice versa. Facebook CEO Mark...
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Mediato
Dec 3, 20212 min read
A NEW METRIC CALLED RPM ON YOUTUBE
YouTube is rolling out a new metric in the channel analytics section that shows creators how much revenue they are earning relative to...
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Mediato
Dec 3, 20212 min read
UAE’S SOARING SPACE AMBITIONS
The UAE has made a grand entry in the space sector, with a 100-year vision to build a city on Mars by 2117. In just 5 years, it has...
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Mediato
Dec 3, 20212 min read
INSTAGRAM’S NEW FEATURE LETS YOU PIN YOUR FAVORITE COMMENTS ON THE TOP
The new feature will help users to pin on the top, important or favorite comments on their posts if they’re trying to inject some...
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Mediato
Dec 3, 20212 min read
TIKTOK LAUNCHES NEW BUSINESS SOLUTIONS TO HELP SMES IN MENA
With companies of all sizes under threat due to the impact of coronavirus, social platforms such as Facebook, YouTube, Instagram… are...
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Mediato
Dec 3, 20211 min read
THE LAUNCH OF “INSTAGRAM REELS” – FACEBOOK IS SET FOR GLOBAL LAUNCH OF ITS TIKTOK COMPETITOR
The social media giant recently announced plans to release Instagram Reels, a video platform that lets people create interactive 15 secs...
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Mediato
Dec 3, 20211 min read
HOW COVID-19 IS TRANSFORMING THE E-COMMERCE
The e-commerce industry in the MENA region has witnessed a major transformation in consumer behavior due to the coronavirus pandemic, and...
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Mediato
Dec 3, 20211 min read
TWITTER BEGINS ROLLING OUT AUDIO TWEETS FOR IOS
Good news for iPhone or iPad users, that wish just came true. Twitter recently announced on 17th June, 2020 about their new rollout...
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Mediato
Dec 3, 20212 min read
SNAPCHAT GETS A HOST OF NEW FEATURES FOR ITS USERS
At the recent Snap Partner Summit 2020, Snapchat announced a host of new features for its users. Snap launches new ways to navigate...
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